Market Research Analysts and Marketing Specialists
Also called: market, researcher, business development specialist, communications consultant, communications specialist
Do you do this at work?
Answer each card — it takes about a minute.
Do you do this at work?
Prepare reports of findings, illustrating data graphically and translating complex findings into written text
Swipe right for yes, left for not me. On a keyboard: → yes, ← not me, Z undo. +2 XP per answer.
How AI is changing market research analysts and marketing specialists work
8 of 11 main tasks for this job show up in real AI-use data, so we rate it Red (lots of AI use) — 73% when main tasks are weighted. This shows where people already use AI, not whether the job will disappear. How we measure this.
Tasks in this job and recorded AI use
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text (main task) — a lot of recorded AI use
- Seek and provide information to help companies determine their position in the marketplace (main task) — a lot of recorded AI use
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand (main task) — a lot of recorded AI use
- Measure the effectiveness of marketing, advertising, and communications programs and strategies (main task) — some recorded AI use
- Devise and evaluate methods and procedures for collecting data (main task) — some recorded AI use
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution (main task) — some recorded AI use
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals (main task) — some recorded AI use
- Forecast and track marketing and sales trends, analyzing collected data (main task) — some recorded AI use
- Measure and assess customer and employee satisfaction (main task) — no recorded AI use
- Monitor industry statistics and follow trends in trade literature (main task) — no recorded AI use
- Direct trained survey interviewers (main task) — no recorded AI use
- Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services — no recorded AI use
- Develop and put in place procedures for identifying advertising needs — no recorded AI use
Tasks: O*NET 31.0. AI use: Anthropic Economic Index (exact or close text match).
Your first steps (guidance)
- Week 1: Open a free AI assistant and say hello. Follow our “Getting started with AI” guide. Ask it one simple question about your work.
- Week 2: Use AI on one task you do often. Try the prompt for: “Prepare reports of findings, illustrating data graphically and translating complex findings into written text”. Try the prompt for: “Seek and provide information to help companies determine their position in the marketplace”.
- Weeks 3–4: Make it a habit. Use AI 3 times a week for 15 minutes. Always check facts, numbers and names yourself.
Tick your own tasks above to get a plan based on what you really do. New to AI? Read our beginner’s guide.
Questions about AI and market research analysts and marketing specialists
Will AI replace market research analysts and marketing specialists?
Our data can’t predict job losses, and we don’t try to. What it does show: 8 of the 11 main tasks for this job match tasks people already use AI for (Anthropic Economic Index), giving a Red rating (lots of AI use). Using AI on a task is not the same as AI doing the whole job, and 5 of the 13 listed tasks show no recorded AI use yet.
Which market tasks is AI used for most?
In the data, the most AI use among this job’s tasks is for: prepare reports of findings, illustrating data graphically and translating complex findings into written text; seek and provide information to help companies determine their position in the marketplace; collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Which market tasks show little or no AI use?
For example: measure and assess customer and employee satisfaction; monitor industry statistics and follow trends in trade literature; direct trained survey interviewers. These are good places to keep building your own skills.
How does this job compare to others?
In Microsoft Research’s “Working with AI” study, this job’s AI applicability score is equal to or higher than 97% of the occupations they scored. That measures overlap with AI chat use, not risk of job loss.
How can a market start learning AI?
Start small: open a free AI assistant, try it on one task you do often, and always check facts and numbers yourself. The plan on this page is guidance, not professional advice.