SEO and Search Marketing Specialists

How AI is changing seo and search marketing specialists work

19 of 25 measurable main tasks for this job show up in real AI-use data, so we rate it Red (lots of AI use) — 76%.

This shows where people already use AI, not whether the job will disappear. How we measure this.

Tasks in this job and recorded AI use

• Optimize digital assets (main task) — a lot of recorded AI use
• Create content strategies for digital media (main task) — some recorded AI use
• Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format (main task) — some recorded AI use
• Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility (main task) — some recorded AI use
• Keep abreast of government regulations and emerging Web technology to make sure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences (main task) — some recorded AI use
• Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to make sure product catalogs are current, accurate, and organized for best findability against user intent (main task) — some recorded AI use
• Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (main task) — some recorded AI use
• Conduct financial modeling for online marketing programs or Web site revenue forecasting (main task) — some recorded AI use
• Combine secondary data sources with keyword research to more accurately profile and satisfy user intent (main task) — some recorded AI use
• Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content (main task) — some recorded AI use
• Identify appropriate Key Performance Indicators and report key metrics from digital campaigns (main task) — some recorded AI use
• Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies (main task) — some recorded AI use
• Conduct online marketing initiatives (main task) — some recorded AI use
• Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods (main task) — some recorded AI use
• Collect and analyze Web metrics (main task) — some recorded AI use
• Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance (main task) — some recorded AI use
• Participate in the development or implementation of online marketing strategy (main task) — some recorded AI use
• Assist in setting up or optimizing analytics tools for tracking visitors' behaviors (main task) — some recorded AI use
• Execute or manage social media campaigns to inform search marketing tactics (main task) — some recorded AI use
• Manage tracking and reporting of search-related activities and provide analyses to marketing executives (main task) — no recorded AI use
• Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels (main task) — no recorded AI use
• Propose online or multiple-sales-channel campaigns to marketing executives (main task) — no recorded AI use
• Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns (main task) — no recorded AI use
• Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks (main task) — no recorded AI use
• Identify, evaluate, or procure hardware or software for implementing online marketing campaigns (main task) — no recorded AI use
• Develop transactional Web applications, using Web programming software and knowledge of programming languages — a lot of recorded AI use
• Identify methods for interfacing Web application technologies with enterprise resource planning or other system software — some recorded AI use
• Put in place online customer service processes to make sure positive and consistent user experiences — no recorded AI use
• Identify and develop commercial or technical specifications — no recorded AI use
• Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff — no recorded AI use
• Execute or manage banner, video, or other non-text link ad campaigns — no recorded AI use
• Assist in the evaluation or negotiation of contracts with vendors or online partners — no recorded AI use
• Prepare electronic commerce designs or prototypes — no recorded AI use
• Assist in the development of online transaction or security policies — no recorded AI use
• Execute and manage communications with digital journalists or bloggers — no recorded AI use
• Resolve product availability problems in collaboration with customer service staff — no recorded AI use

Tasks: O*NET 31.0. AI use: Anthropic Economic Index (exact or close text match).

Your first steps (guidance)

1. Week 1: Open a free AI assistant and say hello. Follow our “Getting started with AI” guide. Ask it one simple question about your work.
2. Week 2: Use AI on one task you do often. Try the prompt for: “Optimize digital assets”. Try the prompt for: “Create content strategies for digital media”.

Tick your own tasks above to get a plan based on what you really do. The first 2 weeks are free; Premium (coming soon) adds weeks 3–12. New to AI? Read our beginner’s guide.

Questions about AI and seo and search marketing specialists

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