Talent Agents and Managers
Official O*NET title: Agents and Business Managers of Artists, Performers, and Athletes (13-1011.00)
Also called: agent, athlete marketing agent, booker, booking agent, entertainment specialist
Do you do this at work?
Answer each card — it takes about a minute.
Do you do this at work?
Keep informed of industry trends and deals
Swipe right for yes, left for not me. On a keyboard: → yes, ← not me, Z undo. +2 XP per answer.
How AI is changing talent agents and managers work
4 of 9 measurable main tasks for this job show up in real AI-use data, so we rate it Amber (some AI use) — 44%.
This shows where people already use AI, not whether the job will disappear. How we measure this.
Tasks in this job and recorded AI use
- Keep informed of industry trends and deals (main task) — some recorded AI use
- Talk with clients to develop strategies for their careers, and to explain actions taken on their behalf (main task) — some recorded AI use
- Collect fees, commissions, or other payments, according to contract terms (main task) — some recorded AI use
- Develop contacts with individuals and organizations, and apply effective strategies and techniques to make sure their clients' success (main task) — some recorded AI use
- Send samples of clients' work and other promotional material to potential employers to obtain auditions, sponsorships, or endorsement deals (main task) — no recorded AI use
- Conduct auditions or interviews to evaluate potential clients (main task) — no recorded AI use
- Negotiate with managers, promoters, union officials, and other persons regarding clients' contractual rights and obligations (main task) — no recorded AI use
- Schedule promotional or performance engagements for clients (main task) — no recorded AI use
- Arrange meetings concerning issues involving their clients (main task) — no recorded AI use
- Advise clients on financial and legal matters — a lot of recorded AI use
- Prepare periodic accounting statements for clients — some recorded AI use
- Manage business and financial affairs for clients — some recorded AI use
- Hire trainers or coaches to advise clients on performance matters — no recorded AI use
- Obtain information about or inspect performance facilities, equipment, and accommodations to make sure that they meet specifications — no recorded AI use
Tasks: O*NET 31.0. AI use: Anthropic Economic Index (exact or close text match).
Your first steps (guidance)
- Week 1: Open a free AI assistant and say hello. Follow our “Getting started with AI” guide. Ask it one simple question about your work.
- Week 2: Use AI on one task you do often. Try the prompt for: “Keep informed of industry trends and deals”. Try the prompt for: “Talk with clients to develop strategies for their careers, and to explain actions taken on their behalf”.
Tick your own tasks above to get a plan based on what you really do. The first 2 weeks are free; Premium (coming soon) adds weeks 3–12. New to AI? Read our beginner’s guide.
Questions about AI and talent agents and managers
Will AI replace talent agents and managers?
Our data can’t predict job losses, and we don’t try to. What it does show: 4 of the 9 main tasks for this job match tasks people already use AI for (Anthropic Economic Index), giving a Amber rating (some AI use). Using AI on a task is not the same as AI doing the whole job, and 7 of the 14 listed tasks show no recorded AI use yet.
Which talent agent tasks is AI used for most?
In the data, the most AI use among this job’s tasks is for: advise clients on financial and legal matters; keep informed of industry trends and deals; talk with clients to develop strategies for their careers, and to explain actions taken on their behalf.
Which talent agent tasks show little or no AI use?
For example: send samples of clients' work and other promotional material to potential employers to obtain auditions, sponsorships, or endorsement deals; conduct auditions or interviews to evaluate potential clients; negotiate with managers, promoters, union officials, and other persons regarding clients' contractual rights and obligations. These are good places to keep building your own skills.
How does this job compare to others?
In Microsoft Research’s “Working with AI” study, this job’s AI applicability score is equal to or higher than 84% of the occupations they scored. That measures overlap with AI chat use, not risk of job loss.
How can a talent agent start learning AI?
Start small: open a free AI assistant, try it on one task you do often, and always check facts and numbers yourself. The plan on this page is guidance, not professional advice.
See how this job ranks
Talent Agents and Managers ranks #159 of 572 jobs for the share of main tasks with AI use (#1 = most), and #14 of 31 in Finance.
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