Advertising Managers

How AI is changing advertising managers work

9 of 17 measurable main tasks for this job show up in real AI-use data, so we rate it Red (lots of AI use) — 53%. 5 newer tasks are not in the data yet and left out.

This shows where people already use AI, not whether the job will disappear. How we measure this.

Tasks in this job and recorded AI use

• Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies (main task) — a lot of recorded AI use
• Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns (main task) — a lot of recorded AI use
• Analyze the effectiveness of marketing tactics or channels (main task) — a lot of recorded AI use
• Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services (main task) — a lot of recorded AI use
• Devise or evaluate methods and procedures for collecting data (main task) — some recorded AI use
• Represent company at trade association meetings to promote products (main task) — some recorded AI use
• Analyze marketing or sales trends to forecast future conditions (main task) — some recorded AI use
• Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications (main task) — some recorded AI use
• Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning (main task) — some recorded AI use
• Coordinate activities of departments (main task) — no recorded AI use
• Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations (main task) — too new for the AI data
• Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals (main task) — no recorded AI use
• Prepare budgets and submit estimates for program costs as part of campaign plan development (main task) — no recorded AI use
• Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas (main task) — no recorded AI use
• Coordinate with marketing team members, graphic artists, and other workers to develop and put in place marketing programs (main task) — too new for the AI data
• Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies (main task) — too new for the AI data
• Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms (main task) — too new for the AI data
• Coordinate with the media to share advertising (main task) — no recorded AI use
• Talk with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised (main task) — no recorded AI use
• Prepare and negotiate advertising and sales contracts (main task) — no recorded AI use
• Contact organizations to explain services and facilities offered (main task) — no recorded AI use
• Attend or participate in conferences, community events, and promotional events related to products or technologies (main task) — too new for the AI data
• Manage sales team — too new for the AI data
• Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts — no recorded AI use
• Plan and execute advertising policies and strategies for organizations — no recorded AI use
• Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets — no recorded AI use
• Train and direct workers engaged in developing and producing advertisements — no recorded AI use
• Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers — no recorded AI use
• Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals — no recorded AI use
• Direct and coordinate product research and development — no recorded AI use

Tasks: O*NET 31.0. AI use: Anthropic Economic Index (exact or close text match).

Your first steps (guidance)

1. Week 1: Open a free AI assistant and say hello. Follow our “Getting started with AI” guide. Ask it one simple question about your work.
2. Week 2: Use AI on one task you do often. Try the prompt for: “Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies”. Try the prompt for: “Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns”.

Tick your own tasks above to get a plan based on what you really do. The first 2 weeks are free; Premium (coming soon) adds weeks 3–12. New to AI? Read our beginner’s guide.

Questions about AI and advertising managers

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