Marketing Managers
Also called: marketing, manager, bd director (business development director), bd manager (business development manager), brand manager
Do you do this at work?
Answer each card — it takes about a minute.
Do you do this at work?
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers
Swipe right for yes, left for not me. On a keyboard: → yes, ← not me, Z undo. +2 XP per answer.
How AI is changing marketing managers work
7 of 12 main tasks for this job show up in real AI-use data, so we rate it Red (lots of AI use) — 58% when main tasks are weighted. This shows where people already use AI, not whether the job will disappear. How we measure this.
Tasks in this job and recorded AI use
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers (main task) — some recorded AI use
- Start market research studies, or analyze their findings (main task) — some recorded AI use
- Develop pricing strategies, balancing firm objectives and customer satisfaction (main task) — some recorded AI use
- Evaluate the financial aspects of product development (main task) — some recorded AI use
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors (main task) — some recorded AI use
- Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products (main task) — some recorded AI use
- Compile lists describing product or service offerings (main task) — some recorded AI use
- Use sales forecasting or strategic planning to make sure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends (main task) — no recorded AI use
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities (main task) — no recorded AI use
- Consult with product development staff on product specifications (main task) — no recorded AI use
- Conduct economic or commercial surveys to identify potential markets for products or services (main task) — no recorded AI use
- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services (main task) — no recorded AI use
- Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services — some recorded AI use
- Talk with legal staff to resolve problems — some recorded AI use
- Integrate environmental information into product or company marketing strategies, policies, or activities — some recorded AI use
- Consult with buying staff to gain advice regarding the types of products or services expected to be in demand — no recorded AI use
- Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies — no recorded AI use
- Consult with buying staff to gain advice regarding environmentally sound or sustainable products — no recorded AI use
- Select products or accessories to be displayed at trade or special production shows — no recorded AI use
- Develop business cases for environmental marketing strategies — no recorded AI use
Tasks: O*NET 31.0. AI use: Anthropic Economic Index (exact or close text match).
Your first steps (guidance)
- Week 1: Open a free AI assistant and say hello. Follow our “Getting started with AI” guide. Ask it one simple question about your work.
- Week 2: Use AI on one task you do often. Try the prompt for: “Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers”. Try the prompt for: “Start market research studies, or analyze their findings”.
- Weeks 3–4: Make it a habit. Use AI 3 times a week for 15 minutes. Always check facts, numbers and names yourself.
Tick your own tasks above to get a plan based on what you really do. New to AI? Read our beginner’s guide.
Questions about AI and marketing managers
Will AI replace marketing managers?
Our data can’t predict job losses, and we don’t try to. What it does show: 7 of the 12 main tasks for this job match tasks people already use AI for (Anthropic Economic Index), giving a Red rating (lots of AI use). Using AI on a task is not the same as AI doing the whole job, and 10 of the 20 listed tasks show no recorded AI use yet.
Which marketing tasks is AI used for most?
In the data, the most AI use among this job’s tasks is for: formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers; advise business or other groups on local, national, or international factors affecting the buying or selling of products or services; talk with legal staff to resolve problems.
Which marketing tasks show little or no AI use?
For example: use sales forecasting or strategic planning to make sure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends; direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities; consult with product development staff on product specifications. These are good places to keep building your own skills.
How does this job compare to others?
In Microsoft Research’s “Working with AI” study, this job’s AI applicability score is equal to or higher than 66% of the occupations they scored. That measures overlap with AI chat use, not risk of job loss.
How can a marketing start learning AI?
Start small: open a free AI assistant, try it on one task you do often, and always check facts and numbers yourself. The plan on this page is guidance, not professional advice.