Public Relations Managers
Official O*NET title: Public Relations Managers (11-2032.00)
Also called: communications director, communications manager, community relations director, pr director, public affairs director
Do you do this at work?
Answer each card — it takes about a minute.
Do you do this at work?
Develop and maintain the company's corporate image and identity, which includes the use of logos and signage
Swipe right for yes, left for not me. On a keyboard: → yes, ← not me, Z undo. +2 XP per answer.
How AI is changing public relations managers work
7 of 17 measurable main tasks for this job show up in real AI-use data, so we rate it Amber (some AI use) — 41%. 2 newer tasks are not in the data yet and left out.
This shows where people already use AI, not whether the job will disappear. How we measure this.
Tasks in this job and recorded AI use
- Develop and maintain the company's corporate image and identity, which includes the use of logos and signage (main task) — a lot of recorded AI use
- Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages (main task) — a lot of recorded AI use
- Draft speeches for company executives and arrange interviews and other forms of contact for them (main task) — some recorded AI use
- Evaluate advertising and promotion programs for compatibility with public relations efforts (main task) — some recorded AI use
- Respond to requests for information about employers' activities or status (main task) — some recorded AI use
- Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities (main task) — some recorded AI use
- Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and put in place a communication plan (main task) — some recorded AI use
- Assign, supervise, and review the activities of public relations staff (main task) — no recorded AI use
- Develop, put in place, or maintain crisis communication plans (main task) — too new for the AI data
- Manage communications budgets (main task) — no recorded AI use
- Help with consumer relations or the relationship between parts of the company (main task) — no recorded AI use
- Observe and report on social, economic, and political trends that might affect employers (main task) — no recorded AI use
- Formulate policies and procedures related to public information programs, working with public relations executives (main task) — no recorded AI use
- Direct activities of external agencies, establishments, or departments that develop and put in place communication strategies and information programs (main task) — too new for the AI data
- Talk with labor relations managers to develop internal communications that keep employees informed of company activities (main task) — no recorded AI use
- Produce films and other video products, regulate their distribution, and operate film library (main task) — no recorded AI use
- Manage special events (main task) — no recorded AI use
- Design and edit promotional publications (main task) — no recorded AI use
- Manage in-house communication courses (main task) — no recorded AI use
- Maintain company archives — no recorded AI use
Tasks: O*NET 31.0. AI use: Anthropic Economic Index (exact or close text match).
Your first steps (guidance)
- Week 1: Open a free AI assistant and say hello. Follow our “Getting started with AI” guide. Ask it one simple question about your work.
- Week 2: Use AI on one task you do often. Try the prompt for: “Develop and maintain the company's corporate image and identity, which includes the use of logos and signage”. Try the prompt for: “Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages”.
Tick your own tasks above to get a plan based on what you really do. The first 2 weeks are free; Premium (coming soon) adds weeks 3–12. New to AI? Read our beginner’s guide.
Questions about AI and public relations managers
Will AI replace public relations managers?
Our data can’t predict job losses, and we don’t try to. What it does show: 7 of the 19 main tasks for this job match tasks people already use AI for (Anthropic Economic Index), giving a Amber rating (some AI use). Using AI on a task is not the same as AI doing the whole job, and 11 of the 20 listed tasks show no recorded AI use yet.
Which public relations manager tasks is AI used for most?
In the data, the most AI use among this job’s tasks is for: develop and maintain the company's corporate image and identity, which includes the use of logos and signage; write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages; draft speeches for company executives and arrange interviews and other forms of contact for them.
Which public relations manager tasks show little or no AI use?
For example: assign, supervise, and review the activities of public relations staff; manage communications budgets; help with consumer relations or the relationship between parts of the company. These are good places to keep building your own skills.
How does this job compare to others?
In Microsoft Research’s “Working with AI” study, this job’s AI applicability score is equal to or higher than 74% of the occupations they scored. That measures overlap with AI chat use, not risk of job loss.
How can a public relations manager start learning AI?
Start small: open a free AI assistant, try it on one task you do often, and always check facts and numbers yourself. The plan on this page is guidance, not professional advice.
See how this job ranks
Public Relations Managers ranks #179 of 572 jobs for the share of main tasks with AI use (#1 = most), and #7 of 25 in Management.
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