Advertising Sales Agents
Official O*NET title: Advertising Sales Agents (41-3011.00)
Also called: advertising account executive, advertising account representative, advertising consultant, advertising representative, advertising sales representative
Do you do this at work?
Answer each card — it takes about a minute.
Do you do this at work?
Consult with company officials, sales departments, and advertising agencies to develop promotional plans
Swipe right for yes, left for not me. On a keyboard: → yes, ← not me, Z undo. +2 XP per answer.
How AI is changing advertising sales agents work
9 of 14 measurable main tasks for this job show up in real AI-use data, so we rate it Red (lots of AI use) — 64%. 6 newer tasks are not in the data yet and left out.
This shows where people already use AI, not whether the job will disappear. How we measure this.
Tasks in this job and recorded AI use
- Consult with company officials, sales departments, and advertising agencies to develop promotional plans (main task) — a lot of recorded AI use
- Write copy as part of layout (main task) — a lot of recorded AI use
- Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible (main task) — some recorded AI use
- Prepare promotional plans, sales literature, media kits, and sales contracts, using computer (main task) — some recorded AI use
- Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance (main task) — some recorded AI use
- Write sales outlines for use by staff (main task) — some recorded AI use
- Draw up contracts for advertising work, and collect payments due (main task) — some recorded AI use
- Provide clients with estimates of the costs of advertising products or services (main task) — some recorded AI use
- Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising (main task) — some recorded AI use
- Maintain assigned account bases while developing new accounts (main task) — no recorded AI use
- Recommend appropriate sizes and formats for advertising, depending on medium used (main task) — too new for the AI data
- Locate and contact potential clients to offer advertising services (main task) — no recorded AI use
- Deliver advertising or illustration proofs to customers for approval (main task) — no recorded AI use
- Process all correspondence and paperwork related to accounts (main task) — no recorded AI use
- Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers (main task) — too new for the AI data
- Arrange for commercial taping sessions, and accompany clients to sessions (main task) — too new for the AI data
- Inform customers of available options for advertisement artwork, and provide samples (main task) — too new for the AI data
- Gather all relevant material for bid processes, and coordinate bidding and contract approval (main task) — too new for the AI data
- Identify new advertising markets, and propose products to serve them (main task) — too new for the AI data
- Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge (main task) — no recorded AI use
Tasks: O*NET 31.0. AI use: Anthropic Economic Index (exact or close text match).
Your first steps (guidance)
- Week 1: Open a free AI assistant and say hello. Follow our “Getting started with AI” guide. Ask it one simple question about your work.
- Week 2: Use AI on one task you do often. Try the prompt for: “Consult with company officials, sales departments, and advertising agencies to develop promotional plans”. Try the prompt for: “Write copy as part of layout”.
Tick your own tasks above to get a plan based on what you really do. The first 2 weeks are free; Premium (coming soon) adds weeks 3–12. New to AI? Read our beginner’s guide.
Questions about AI and advertising sales agents
Will AI replace advertising sales agents?
Our data can’t predict job losses, and we don’t try to. What it does show: 9 of the 20 main tasks for this job match tasks people already use AI for (Anthropic Economic Index), giving a Red rating (lots of AI use). Using AI on a task is not the same as AI doing the whole job, and 5 of the 20 listed tasks show no recorded AI use yet.
Which advertising sales agent tasks is AI used for most?
In the data, the most AI use among this job’s tasks is for: consult with company officials, sales departments, and advertising agencies to develop promotional plans; write copy as part of layout; explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
Which advertising sales agent tasks show little or no AI use?
For example: maintain assigned account bases while developing new accounts; locate and contact potential clients to offer advertising services; deliver advertising or illustration proofs to customers for approval. These are good places to keep building your own skills.
How does this job compare to others?
In Microsoft Research’s “Working with AI” study, this job’s AI applicability score is equal to or higher than 97% of the occupations they scored. That measures overlap with AI chat use, not risk of job loss.
How can a advertising sales agent start learning AI?
Start small: open a free AI assistant, try it on one task you do often, and always check facts and numbers yourself. The plan on this page is guidance, not professional advice.
See how this job ranks
Advertising Sales Agents ranks #69 of 572 jobs for the share of main tasks with AI use (#1 = most), and #2 of 18 in Sales & Retail.
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